Walt Disney had said that the Coca-Cola building in Disneyland is modeled after the Zurcher building in Marceline. When he had said this, the connection between Coca Cola and the Zurcher building had not been clearly established, and for years this connection remained a mystery.
Albert Zurcher had built an apartment annex behind his jewelry store in nineteen-nineteen, and in the year two-thousand-and-two, this apartment annex burned. When the charred debris was removed, it revealed the lost Coke sign that Walt would have seen as a child. Thus, the mystery was revealed.
In November of twenty-fifteen, the Coca Cola company sent a team of artists to restore the historic Coke wall. A Coke historian projected that the original sign was most likely painted in nineteen-oh-six, the same year the Disney Family moved from Chicago to Marceline.
Along the top of the wall is an advertisement for the furniture company that Walt worked for cleaning their horse drawn hearse. Walt liked to remember that brother Roy did all the work while Walt lay inside and played dead.
Nineteen-oh-five Kansas Avenue, Marceline, as Walt knew it, is replicated in Disneyland as Main Street USA.